WhatNexis Solutions
WhatsApp Drip Campaigns and Follow-Up Sequences
A WhatsApp drip campaign is a sequence of messages sent over time in response to a defined event or customer journey. Effective sequences are useful, permission-based, and easy to stop when a customer replies, opts out, or no longer needs the messages.
How this workflow can help
After a customer requests information, a business might send the requested details, a timely reminder, and a final check-in, provided the messaging is permitted and relevant.
A practical way to get started
- Map the customer journey and decide what each message helps the customer do.
- Set a qualifying trigger and delay for every step in the sequence.
- Use approved templates for business-initiated messages when required.
- Add reply, conversion, and opt-out conditions that pause or end the sequence.
Important considerations
- WhatsApp policy, opt-in, template, and messaging window rules apply to each message.
- Keep frequency reasonable and stop when the customer asks or the workflow is no longer relevant.
- Review the sequence using real replies and outcomes instead of assuming more messages are better.
How WhatNexis may fit
WhatNexis is a WhatsApp, Instagram and AI automation platform for businesses. Its public product pages describe WhatsApp Business Platform onboarding, campaign and chat workflow tools, an AI Agent, and Instagram messaging features. Review the current WhatsApp Business API, AI Agent, Instagram messaging, and pricing pages to check whether the available features and plan fit your needs.